Brand
Audemars Piguet Prices & Investment Value
Retail versus market prices, projected values, and holding costs across 3 Audemars Piguet references.
References covered
3
Average vs retail
+19%
Trading above retail
2 of 3
Audemars Piguet references
Audemars Piguet
Royal Oak Selfwinding
15500ST
- Retail
- $26,100
- Market
- $41,000
- vs retail
- +57%
Audemars Piguet
Royal Oak Offshore
26238ST
- Retail
- $35,400
- Market
- $39,500
- vs retail
- +12%
Audemars Piguet
Royal Oak Perpetual Calendar
26574ST
- Retail
- $104,000
- Market
- $92,000
- vs retail
- −12%
Audemars Piguet — common questions
- How much does a Audemars Piguet watch cost?
- Across the 3 Audemars Piguet references covered here, retail prices run from $26,100 to $104,000. The Royal Oak Selfwinding is the entry point at $26,100 retail. Secondary-market prices differ substantially from retail in both directions.
- Do Audemars Piguet watches hold their value?
- 2 of the 3 Audemars Piguet references here currently trade above retail, and the average position is a premium of 19%. Value retention varies enormously by reference — availability at authorized dealers matters far more than the badge alone.
- Is a Audemars Piguet a good investment?
- Treat any watch as a purchase first. Even references trading above retail carry insurance, servicing, and a selling commission of 10% or more, which frequently consumes the entire paper gain. The calculator on each model page shows the net figure after those costs rather than the headline appreciation.