Watch directory
29 references, priced honestly
Only 14 of these 29 watches trade above retail. The rest lose money, and each page says so plainly — including the insurance and servicing costs that turn small gains into losses.
Steel Sports10
Rolex
Submariner Date
126610LN
- Retail
- $10,900
- Market
- $14,400
- vs retail
- +32%
Rolex
GMT-Master II
126710BLNR
- Retail
- $11,400
- Market
- $17,200
- vs retail
- +51%
Patek Philippe
Nautilus 5711
5711/1A-010
- Retail
- $34,890
- Market
- $102,000
- vs retail
- +192%
Patek Philippe
Aquanaut
5167A-001
- Retail
- $24,350
- Market
- $52,000
- vs retail
- +114%
Audemars Piguet
Royal Oak Selfwinding
15500ST
- Retail
- $26,100
- Market
- $41,000
- vs retail
- +57%
Omega
Seamaster Diver 300M
210.30.42.20.01.001
- Retail
- $6,200
- Market
- $5,300
- vs retail
- −15%
Vacheron Constantin
Overseas
4500V/110A
- Retail
- $25,500
- Market
- $27,500
- vs retail
- +8%
Rolex
Explorer II
226570
- Retail
- $9,650
- Market
- $11,800
- vs retail
- +22%
Rolex
Oyster Perpetual 41
124300
- Retail
- $6,400
- Market
- $8,200
- vs retail
- +28%
Panerai
Luminor Marina
PAM01312
- Retail
- $8,300
- Market
- $6,100
- vs retail
- −27%
Chronograph8
Rolex
Daytona
126500LN
- Retail
- $15,900
- Market
- $31,500
- vs retail
- +98%
Audemars Piguet
Royal Oak Offshore
26238ST
- Retail
- $35,400
- Market
- $39,500
- vs retail
- +12%
Omega
Speedmaster Moonwatch
310.30.42.50.01.002
- Retail
- $7,400
- Market
- $6,900
- vs retail
- −7%
Richard Mille
RM 011
RM 011 Felipe Massa
- Retail
- $175,000
- Market
- $188,000
- vs retail
- +7%
IWC
Portugieser Chronograph
IW371617
- Retail
- $8,150
- Market
- $7,100
- vs retail
- −13%
Breitling
Navitimer B01 43
AB0138241
- Retail
- $9,600
- Market
- $7,600
- vs retail
- −21%
TAG Heuer
Carrera Chronograph
CBS2210
- Retail
- $6,450
- Market
- $4,700
- vs retail
- −27%
Hublot
Big Bang Unico
441.NX.1171.RX
- Retail
- $22,600
- Market
- $14,800
- vs retail
- −35%
Complication2
Rolex
Sky-Dweller
336934
- Retail
- $16,400
- Market
- $18,900
- vs retail
- +15%
Audemars Piguet
Royal Oak Perpetual Calendar
26574ST
- Retail
- $104,000
- Market
- $92,000
- vs retail
- −12%
Dress Watch7
Rolex
Datejust 41
126334
- Retail
- $9,000
- Market
- $10,200
- vs retail
- +13%
Rolex
Day-Date 40
228238
- Retail
- $42,400
- Market
- $43,500
- vs retail
- +3%
Patek Philippe
Calatrava
5227G
- Retail
- $39,900
- Market
- $31,000
- vs retail
- −22%
Cartier
Santos Large
WSSA0018
- Retail
- $8,050
- Market
- $7,500
- vs retail
- −7%
A. Lange & Söhne
Lange 1
191.032
- Retail
- $44,500
- Market
- $39,000
- vs retail
- −12%
Grand Seiko
Snowflake
SBGA211
- Retail
- $6,400
- Market
- $4,700
- vs retail
- −27%
Jaeger-LeCoultre
Reverso Classic
Q2548520
- Retail
- $8,600
- Market
- $6,900
- vs retail
- −20%
Entry Luxury2
By brand
Every reference compared
Sorted by premium over retail. A negative figure means the watch sells for less used than new. Snapshot: August 2026. Methodology.
| Reference | Retail | Market | vs retail | Wait |
|---|---|---|---|---|
| Patek Philippe Nautilus 57115711/1A-010 | $34,890 | $102,000 | +192% | — |
| Patek Philippe Aquanaut5167A-001 | $24,350 | $52,000 | +114% | 6 yr |
| Rolex Daytona126500LN | $15,900 | $31,500 | +98% | 5 yr |
| Audemars Piguet Royal Oak Selfwinding15500ST | $26,100 | $41,000 | +57% | 4 yr |
| Rolex GMT-Master II126710BLNR | $11,400 | $17,200 | +51% | 3 yr |
| Rolex Submariner Date126610LN | $10,900 | $14,400 | +32% | 2 yr |
| Rolex Oyster Perpetual 41124300 | $6,400 | $8,200 | +28% | 1 yr |
| Rolex Explorer II226570 | $9,650 | $11,800 | +22% | 1.5 yr |
| Rolex Sky-Dweller336934 | $16,400 | $18,900 | +15% | 2 yr |
| Rolex Datejust 41126334 | $9,000 | $10,200 | +13% | 1 yr |
| Audemars Piguet Royal Oak Offshore26238ST | $35,400 | $39,500 | +12% | 1 yr |
| Vacheron Constantin Overseas4500V/110A | $25,500 | $27,500 | +8% | 1 yr |
| Richard Mille RM 011RM 011 Felipe Massa | $175,000 | $188,000 | +7% | — |
| Rolex Day-Date 40228238 | $42,400 | $43,500 | +3% | 1 yr |
| Omega Speedmaster Moonwatch310.30.42.50.01.002 | $7,400 | $6,900 | −7% | — |
| Cartier Santos LargeWSSA0018 | $8,050 | $7,500 | −7% | — |
| Audemars Piguet Royal Oak Perpetual Calendar26574ST | $104,000 | $92,000 | −12% | — |
| Tudor Black Bay 5879030N | $4,375 | $3,850 | −12% | — |
| A. Lange & Söhne Lange 1191.032 | $44,500 | $39,000 | −12% | — |
| IWC Portugieser ChronographIW371617 | $8,150 | $7,100 | −13% | — |
| Omega Seamaster Diver 300M210.30.42.20.01.001 | $6,200 | $5,300 | −15% | — |
| Cartier Tank MustWSTA0041 | $3,600 | $3,050 | −15% | — |
| Jaeger-LeCoultre Reverso ClassicQ2548520 | $8,600 | $6,900 | −20% | — |
| Breitling Navitimer B01 43AB0138241 | $9,600 | $7,600 | −21% | — |
| Patek Philippe Calatrava5227G | $39,900 | $31,000 | −22% | — |
| Panerai Luminor MarinaPAM01312 | $8,300 | $6,100 | −27% | — |
| Grand Seiko SnowflakeSBGA211 | $6,400 | $4,700 | −27% | — |
| TAG Heuer Carrera ChronographCBS2210 | $6,450 | $4,700 | −27% | — |
| Hublot Big Bang Unico441.NX.1171.RX | $22,600 | $14,800 | −35% | — |